Smart Innovation: the opportunity for safer preservatives

Published: August 22, 2019 by Environmental Defense Fund (EDF+Business)

Demand for safer chemicals is growing – significantly. Major retailers including Walmart, Target, and CVS have adopted safer chemicals policies.

However, it’s not always easy for product manufacturers to replace ingredients with safer alternatives. One challenge is knowing where the innovation opportunities exist. EDF set out to develop baseline safety information, with input from companies and research organizations, for one of the most targeted ingredients in personal care products – preservatives.

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