Formulated products: who is promising what?

Who is promising what on home and personal care products in the U.S.?

Business leadership is critical in realizing a safer marketplace. Companies are committing to be more transparent about ingredients and to remove certain chemicals of concern from products.

To track the movement in the marketplace, we made a tally of the public commitments made in the household cleaning and personal care product sectors. For our tally, we have included only those commitments that are explicitly stated on the companies’ websites.

This is a living document and is in no way an exhaustive tally, but we aim to update it over time. Please let us know if you have any suggestions to improve the list — especially if we have missed a company.

Below, find existing company commitments on ingredients never used in a company’s products; on phasing-out, banning or restricting use of chemicals of concern; and on ingredient transparency.

EDF Supply Chain Solutions Center

Retailers with “never use” ingredient lists for all products or subset of identified products*

Products coveredStated commitment
“Earth Essentials” cleaning productsNo phosphates, phthalates
CVS store brand baby, beauty and personal care productsNo chemicals on CVS store brand restricted substances list
Credo Beauty
All productsNo chemicals on “The Dirty List” allowed in products (many ingredients)
All productsNo chemicals on Restricted Ingredients list allowed in products (many ingredients)
Products with “Clean at Sephora” LabelFree of: SLS, SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban
Fragrance products with “Clean at Sephora” labelIn addition to above requirements, fragrance products must not contain: PTFE/PFOA, styrene, polyacrylamide / acrylamide, acetaldehyde, acetonitrile, methylene chloride, animal fats, oils, and musks, benzalkonium chloride, toluene, resorcinol, acetone, butoxyethanol, ethylenediaminetetraacetic acid, methyl cellosolve, methylisothiazolinone / methylchloroisothiazolinone, mercury and mercury compounds , and bisphenol A (BPA).
Essentials & Beauty products with “Wellness Icons”For a product in this category to carry a wellness icon, at a minimum, it must not include: propyl-paraben, butyl-paraben, phthalates, formaldehyde, formaldehyde-donors or nonylphenol ethoxylates (NPEs).
“Well Beginnings” lineNo parabens, phthalates, formaldehyde donors
Whole Foods (Amazon)
All personal care productsOver 100 ingredients banned
Premium Body CareTM productsOver 400 ingredients banned
All cleaning productsEco-Scale product rating system (red, orange, yellow, green tiers) listing “unacceptable ingredients” – ingredients not allowed in products labeled at the different tier levels

* For a product to be sold in the applicable category or under the identified program, private label and/or national brands, it cannot contain the listed ingredients.

Brand manufacturers with “never use” ingredient lists

Products coveredStated commitment
All productsNo parabens, phtalates, and sodium lauryl sulfate
Beauty Counter
All productsThe Never List – 1500 ingredients banned
Burt’s Bees
All productsNo phthalates, parabens, petrolatum or sodium lauryl sulfate (SLS).
EO Products
All productsNo parabens, sodium laurelth sulfate, synthetic fragrances, aluminum, propylene glycol, polysorbates, phthalates, artificial colors or dyes, GMOs.
The Honest Company
All productsNO ListTM – a list of over 3,000 chemicals/ materials not used in products
All ProductsNo chlorine bleach, triclosan, EDTA, phosphates, 2-butoxyethanol, phthalates, parabens, ammonia, ethanolamine (MEA)
All products“The Dirty 30” ingredients banned
Seventh Generation
All productsNo phosphates, optical brighteners, synthetic surfactants, synthetic fragrances or dyes, volatile synthetic surfactants, volatile organic compounds (VOCs).
Tom’s of Maine
All productsNo artificial colors, syntheic flavors, or fragrances, artificial preservatives (e.g., EDTA, formaldehyde, parabens, etc…), animal ingredients, ethylene glycol, gluten, grapefruit seed extract, parabens, peroxides, petrochemicals, phthalates, artificial sweeteners
Baby care productsFormaldehyde releasers/donors
Home and personal careNo mecury compounds
All productsIso-parabens, diethyl phthalates (DEP),

Retailer commitments to ban, phase-out, restrict, or reduce use of certain chemicals of concern

Products as specifiedRestricted Substances List (RSL) including Manufacturing Restricted Substances ListEffective: 2014, updated annually

Products affectedSpecific commitmentsDates
Private label Baby, Household Cleaning, Personal Care, and Beauty ProductsRestricted Substances List including parabens, formaldehyde donors, phthalates, nonylphenol (NP), nonylphenol ethoxylates (NPE), toluene, and triclosanCommitted: 2018
Bed Bath & Beyond Inc.
All productsCertain flame retardants bannedCompleted; date not specified
All private label productsReductions in lead, cadmium, and phthalates (in plastics)In effect; date not specified
Apparel, bedding, home goods, pet beds, furniture, personal care products, cleaning products, Kirkland SignatureTM food packaging, Kirkland Signature baby wipes and diapersCostco Smart Screening protocol: Tests these items for chemicals of concern that are not restricted by law and works with suppliers to remove chemicals from itemsCommitted: 2017
All CVS Brand productsRemoved Cocamide and Cocamide DEACompleted: 2013
Essence of Beauty ProductsParabens removedCompleted: 2013
“Essence of Beauty” body and hand creamsArtificial dyes removedCompleted: 2013
All CVS brand products, most name-brand productsTriciosan removedCommitted: 2014
Effective: 2015
CVS Brand ProductsMicrobeads removedCommitted: 2014
Effective: 2015
CVS Brand baby products, certain non-medicated adult cleansing wipesFormaldehyde removedCommitted: 2014
Effective: 2015
All CVS store brands in baby, beauty and personal care productsRestricted Substances List (RSL) including parabens, phthalates, formaldehyde donorsCommitted: 2017
Goal completion date: 2019
Private label formulated productsElimination of triclosan, formaldehyde, toluene, butylparaben, propylparaben, dibutyl phthalate, diethyl phthalate, and nonylphenol ethoxylatesCommitted: 2016

Goal completion date: 2020

Personal care, Beauty, Household cleaning, Baby care productsRemove phthalates, paraben, formaldehyde, formaldehyde donors and NPEs.Committed: 2017

Goal Completion date: 2020

The Home Depot
Residential Household Cleaning ChemicalsRemove propyl-paraben, butyl-paraben, diethyl phthalates, dibutyl phthalates, formaldehyde, nonylphenol ethoxylates (NPEs), triclosan, toluene, trichloroethylene (TCE).Committed: 2018

Goal Completion date: End of 2022

Walmart (U.S), Sam’s Club U.S.
Health & beauty, Household paper, Pet supplies, Household chemicals, Cosmetics & skincare,Infant consumables, JanitorialRemove propyl paraben, butyl paraben, triclosan, toluene, dibutyl phthalate, diethyl phthalate, formaldehyde, nonylphenol (NP) and nonylphenol ethoxylates (NPEs)
Reduce chemicals on Walmart Priority Chemicals list
Committed: 2013
10% weight reduction in Walmart Priority Chemicals (or consumables chemical footprint)Committed: 2017
Goal completion date: 2022
Walgreens Boots Alliance
Walgreens and Boots owned brand and exclusive retail products in: baby, beauty, personal care, and household cleaning productsElimination of substances on the Restricted Substances List, including parabens, phthalates, formaldehyde and formaldehyde donors, nonylphenol (NP) and nonylphenol ethoxylates (NPEs).Effective 2018

Goal Completion date: End of 2021

Brands’ commitments to ban, phase-out, restrict, or reduce use of chemicals of concern

All productsAcutely orally toxic ingredients and chronic toxicants phased outGoal completion date: 2020

Products affectedSpecific commitmentsDates
All productsEliminate parabensCompleted: No date specified
Clean Control Corporation
All productsInorganic phosophorusCompleted: No date specified
Select floor strippers, concentrated laundry detergentsNo ammonia
No monoethanolamine (MEA)
Completed: No date specified
All products2-butoxy ethanol phthalatesCompleted: No date specified
Johnson and Johnson
All baby products
All new products by 2015 (with rate exceptions>
Formaldehyde releasers removedCompleted: 2015
All productsParabens banned (except methyl, ethyl and propyl in adult products)
Fragrance oils: animal-derived ingredients, nitromusks and polycyclic musks, tagetes, rose crystal, diacetyl, Diethyl phthalate (DEP)
Completed: 2015
All productsMicrobeads removedCommitted: 2013
Completed: 2017
All productsTriciosanCommitted: 2011
Completed: 2015
Cleaning productsPhosphates phased-outCompleted: 2016
All formulated productsNo alkylphenols and alkylphenol ethoxylates, benzene, BPA, heavy metals, microbeads*, organotins, polyvinyl chloride (PVC), polycyclic aromatic hydrocarbons (PAHs), polychlorinated bphenyls (PCBs), phthalates*, triclosan, triclocarban*Completed: No date specified
* These ingredients are not used in current products and P&G has committed to removing them from exisitng products
Reckitt Benckiser
All productsFormaldehyde, dichlorvos, glycol ethers (monoethylene series), paradichlorobenzene (PDCB) removedCompleted: 2006
Formaldehyde-donor preservatives, Non-geranyl nitrile fragrance raw materials,  certain brominated flame retardants, alkyl phenol ethoxylates (APEs), NPEs removedCompleted: 2007
Chlorpyrifos, certain boron compounds, geranyl nitrile (GN) fragrance raw materials removedCompleted: 2009
Polyethylene beads to be removedGoal completion date: 2018
Isothiazolinones (preservatives)Committed: 2017
CosmeticsIsoparabens removedCompleted: 2015
All products except healthcare productsPVC packaging of household products removedCompleted: 2009
Seventh Generation
Laundry detergentBoric acid removedCommitted: 2014
Completed: 2015
Formulated productsBenzisothiazolinone (BIT) and methylisothiazolinone (MIT)Goal Completion Date: 2020
SC Johnson
All productsNo materials on the “Not Allowable” list (unless at restricted levels)Committed: 2001
Most leave-on personal care products
Rinse-off personal care products
Methylisothiazolinone (MIT) removed
All productsTriclosan, triclocarban removedCommitted: 2015
Completed: 2017
New and existing fragrance formulationsLyral removedCompleted: 2017
Exfoliating productsPlastic scrub beadsCompleted: 2014

Retailer commitments on ingredient transparency to consumer

Products affectedSpecific commitmentsDates
Rite Aid
Private label formulated productsEncourages suppliers to publicly disclose all ingredients online or on pack, including the constituents of fragrance and other generic ingredientsCommitted: 2018
Beauty, baby care, personal care, and household cleaning formulated productsAchieve full transparency, including generics such as the term “fragrance”Goal completion date: 2020
Health & beauty, Household paper, Pets & supplies, Household chemicals, Cosmetics & skincare, Infant consumables, JanitorialEncourages suppliers to disclose all ingredients online (by product) and on product labelCommitted: 2013

Effective date: 2015 for online disclosure

Effective date: 2018 product label disclosure

Walgreens Boots Alliance
Walgreens and Boots owned brand and exclusive consumer retail formulated products in the baby, beauty, personal care, and household cleaning product categoriesWill pursue full ingredient transparency, including generic terms such as “fragrance” and will annually measure and report progress toward fuller ingredient disclosure

Brand manufacturers commitments on ingredient transparency to consumer

Products affectedLevel of transparencyDates
All productsingredient name and function at product level onlineCompleted: No date specified
Clean Control Corporation
All productsIngredient name and function for non-fragrances at product levelCompleted: 2014
All productsIngredient name and function for non-fragrances at product levelEffective: 2015
Discloses online the presence of all EU fragrance allergens when present at a concentration of 0.01 % in productsEffective: No date specified
Ecos (Earth Friendly Products)
All productsIngredient name and function at product level online and product labelCompleted: No date specified
The Honest Company
All productsIngredient names at product level online and product labelCompleted: No date specified
Personal care and cosmetic productsIdentifies EU fragrance allergens when at 0.01% in rinse off products and 0.001% in leave-on productsCompleted: No date specified
All productsIngredient names, function, safety information at product levelEffective: 2009 for online disclosure
Effective 2012 for product label disclosure
All productsPreservatives paletteEffective date: 2017
Fragrance palettes (with conditions)Committed: 2017
Goal completion date: 2019
Reckitt Benckiser
All productsIngredient name and function for non-fragrances at product level online and on-packEffective: 2009
Committed: 2017 for product label disclosure on US cleaning products
Disclosure of 99.99% of fragrance ingredients online and disclosure of fragrance ingredients below 100 ppm that are on one of the recognized hazard listsCommitted: 2017
Disclosure of all known fragrance allergens online when present in products >100 ppmEffective: 2017
Full disclosure of dyes and preservativesCompleted: No date specified
SC Johnson
All products (staged roll-out by product category)Ingredient names and functions for non-fragrances at product level onlineEffective: 2009
Exclusive Fragrance Palette onlineEffective: 2012
Product-specific fragrance information (with conditions) onlineEffective: 2015
Fragrance and non-fragrance skin allergen palette online and then by productEffective: 2017
Completed: 2017 for Palette
Goal completion date: 2018 for product-level information
Seventh Generation
All productsAll ingredients disclosed on product packagingEffective: 2008
All ingredients, materials, packaging, and supply chain disclosed publicallyGoal completion date: 2020
All productsNon-fragrance ingredient names and functionEffective: 2017
Fragrances at product level online (and available via SmartLabel QR code on product label)Committed: 2017
Goal completion date: 2018
Personal care productsFlag EU fragrance allergens on product labelCommitted: 2017

For more examples of companies leading on ingredient transparency, visit EDF’s Rules for Online Disclosure

Last updated: February 2019

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