Midwest Row Crop Collaborative

Published: January 30, 2019 by MRCC

Level 1: Engage, Level 2: Execute

Project Gigaton, Sustainable Agriculture

The Midwest Row Crop Collaborative is a diverse coalition working to expand agricultural solutions that protect air and water quality and enhance soil health while remaining committed to producing enough food to feed the growing global population. These leading companies and conservation groups are all committed to building a broad partnership in three pilot states: Illinois, Iowa, and Nebraska. This group will measure and deliver improved environmental outcomes through cross-sector collaboration and continuous improvement at a meaningful scale throughout the Upper Mississippi River Basin.

For the first time ever, leading food and agriculture supply chain companies and conservation organizations have formed an “end-to-end” partnership to support farmers in the improvement of soil health and water quality. The Midwest Row Crop Collaborative’s members include Cargill, Environmental Defense Fund, General Mills, Kellogg Company, Land O’Lakes, McDonald’s, Bayer, PepsiCo, The Nature Conservancy, Unilever, Walmart, and World Wildlife Fund.

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