World Wildlife Fund’s (WWF) Global Forest & Trade Network

Published: January 28, 2019 by World Wildlife Fund

Level 2: Execute

Project Gigaton, Thriving Forests

The business community can play a vital role in ensuring forest resources are well-managed. Sustainable forest management can help redress some of the most severe problems affecting forests, such as deforestation.
WWF’s Global Forest & Trade Network (GFTN) can help. We work to improve the management of global production forests by using the commitments, influence, and purchasing power of businesses to bring about market change. Our goal is to create a thriving, mainstream market for environmentally and socially responsible forest products, and GFTN is one of WWF’s leading initiatives to combat illegal logging and drive improvements in forest management.

The GFTN links more than 100 companies, communities and governments in over 15 countries to create market incentives for responsible forestry and trade practices. The initiative was established in 1991 and is the world’s longest-running and largest forest and trade programme of its kind.

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