Build a sustainability plan 101: make the business case

Know the bottom line

Now that you’ve put together a plan, it’s time to engage your stakeholders, present the plan to them and get their feedback.

The business case for your sustainability plan is a crucial step for creating internal buy-in and unlocking the necessary resources to implement your plan. The business case consists of the following components, each of which we’ll discuss in-depth in the business case document:

1. Understand how your sustainability plan and your company align
2. Understand potential drivers of change
3. Identify what motivates your decider stakeholders
4. Activate your decider stakeholders
5. Identify the data to be collected

For a comprehensive, step-by-step guide through the process of building a business plan, click the link below.
 
 
Build a business plan 101

We’re not attempting to capture the breadth of creating a business plan on this page; for a deeper dive you can view a primer on the business case for sustainability by the Harvard Business Review.