Build a business plan 101: understand stakeholder motivation
Understanding motivation: both a science and an art
Now that you’ve identified your company’s priority drivers, you’ll want to understand which drivers motivate the internal ‘decider’ stakeholders that you identified in Build a sustainability plan 101: identify key stakeholders.
This process is both a science and an art. The goal is to understand what drivers can provide the most quantitative benefit to the environment and company.
TOOL: Assign drivers of change to your key stakeholders
Referring to the list you made earlier, assign your stakeholder drivers that may motivate them.
|Division||Stakeholder||Business Case Gatekeepers (Deciders)||Motivating Priority Drivers|
|Corporate Responsibility Team||Director|
|Research & Development|
|C-Suite & Leadership||Board/Owners|
|Chief Sustainability Officer|
|Chief Technology Officer|
|Chief Operating Officer|
|Chief Marketing Officer|
|Chief Compliance Officer|