Build a business plan 101: align business and environmental goals
Overview
The business case for your sustainability plan is a crucial step for creating internal buy-in and unlocking the necessary resources to implement your plan. The business case consists of the following components, each of which we’ll discuss in-depth:
1. Understand how your sustainability plan and your company align.
This is no different from the work you did in Build a sustainability plan 101: set meaningful goals.
| A. | B. | C. | D. |
|---|---|---|---|
| Relevant company language and/or strategic goals | “Pure” environmental goal | Synthesis | Timeline |
| Your company’s values, vision, mission, goals and/or objectives | Refer to your materiality assessment | Combination of your company language and environmental goal | By when? |