Millennial Pulse

Published: September 1, 2017 by Shelton Group

How to build brand loyalty through sustainability?

Millennials. Dozens of studies and hundreds of articles continue to explore this most puzzling of generations. But what we wanted to know – and what your brand needs to know – is how Millennials feel and act when it comes to sustainability. The results may surprise you. It turns out that while you work to leverage Millennials to boost your business, Millennials are busy leveraging YOU to do the sustainability work they know needs to be done. If you do it right, you’ll earn their loyalty. If you don’t – they’re likely to look elsewhere.

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