News

Our Vision for What’s Next

Published: December 17, 2025

NORTHAMPTON, Mass., Dec 17, 2025 /3BL/ – We’ve been hearing it all year: 2025 was hard. Especially for anyone in the communication space.

Policy shifts created ripple effects across corporate impact strategies. Companies weren’t just adapting, they were scrambling to keep pace.

3BL heard, listened, and innovated.

This year, we rolled out transformative capabilities designed for exactly this moment: disclosure scores to benchmark transparency, AVE/Yield metrics to quantify ROI, LLM interaction tools, and a lot more.

Now we are prepping for what’s ahead in 2026. Here’s what 3BL is cooking up:

• Enhanced Analytics: Deeper insight into how your content performs, plus clearer visibility into competitive trends and benchmarks.
   
• Custom GPTs: Tailored AI tools that help refine your content and make sense of performance data faster.
   
• Custom Distribution: Greater control over where your content appears, with the ability to target specific outlets and audiences.
   
• New Editor: A streamlined, more intuitive editing experience that makes creating and publishing content easier.
   
• Content Library: A centralized hub to organize, manage, and easily repurpose all of your content assets.

We’re not done yet. These updates are just the beginning of what we’re building to help you navigate what’s next.

Want to see how it all comes together? Explore our full product suite here.

About 3BL 

3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.