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When Morgan Stanley decided to launch its Plastic Waste Resolution in April 2019, it had realized that plastic waste was a business issue. That was after looking at its global client base, which includes companies across industries from chemicals to consumer packaging, as well as individuals and governments. 

“We realized that actually gives you the entire plastic waste value chain, from creation, use, disposal, reuse or not, disposal or not,” said Audrey Choi, chief marketing officer and chief sustainability officer at Morgan Stanley, “Although we ourselves weren’t [on the] frontlines of any of those stages, we really touched all of it.”

As a financial institution, Choi said the company realized it had a role to play in addressing the plastic waste problem at the systems level.

Joel Makower, chairman and executive editor at GreenBiz, interviewed Audrey Choi, chief marketing officer and chief sustainability officer at Morgan Stanley, during Circularity 20, which took place August 25-27, 2020. View archived videos from the conference here.