News

3BL Launches New Content Editor to Power Richer Brand Storytelling

Published: January 27, 2026

NORTHAMPTON, Mass., January 27, 2026 /3BL/ – 3BL announced today the launch of an upgraded content editor that empowers communications teams to tell richer, more engaging stories. The new editor supports embedded video, interactive elements, and enhanced formatting—giving customers the tools they need to create compelling multimedia content while maintaining the same intuitive publishing workflow they rely on.

Research shows that multimedia content drives significantly higher engagement than text alone. With this editor upgrade, 3BL customers can now embed images directly into stories, add interactive data visualizations, and use enhanced formatting to guide readers through complex narratives—all while distributing seamlessly across 3BL’s network of 79 partner sites.

“Our customers are increasingly focused on creating content that’s more compelling, more human, and more engaging,” said Brittany Partridge, Senior Product Manager at 3BL. “This editor upgrade gives them the creative flexibility they’ve been asking for and strengthens the foundation for future enhancements to how stories can be distributed across our network.”

The new editor is now live and available at no additional cost to all 3BL customers. For more information or to see the editor in action, visit https://3bl.com/contact/ or contact your account representative.

About

3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

3BL partners with over 1,500 companies — from global corporations and mid-sized enterprises to NGOs and nonprofits — to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.